Lesson starter: Imagine you go into an examination and the extract is about Aldi. Write down 5 things you would expect to see in the case study.
Share your ideas with the class.
What terms appear the most frequently?
Tick these off as they appear in the documentary you are about to watch.
Where would you place Aldi and Lidl on the image below? Where would you place Tesco, Waitrose? Place as many supermarkets as you can think of on the diagram. (If GCSE this could be replaced with a market map.)
Watch part 1 (approximately 10 mins) of Aldi v. Lidl: Supermarket Wars. Whilst watching answer the questions that follow.
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Class activity: Write your name on a sticky note. Place it on the spectrum, which is on the board, and justify your placement. As a class can you agree on where the post it should be placed?
Watch part 2 (approximately 15 mins) of Aldi v. Lidl: Supermarket Wars. Whilst watching answer the questions that follow.
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Arguments for | Arguments against |
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Class activity: Write your name on a sticky note. Place it on the spectrum, which is on the board, and justify your placement. As a class can you agree on where the post it should be placed?
Watch part 3 (approximately 15 mins) of Aldi v. Lidl: Supermarket Wars. Whilst watching answer the questions that follow.
As you watch this next section fill in the table below to show the marketing mix of Aldi and Lidl.
Aldi | Lidl |
Price
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Place
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Promotion
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Product
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(If applicable)
Aldi | Lidl |
The extended marketing mix (7 Ps)
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Which element of the marketing mix is the most important to the success of Aldi and Lidl? Justify your answer.
Watch part 4 (approximately 15 mins) of Aldi v. Lidl: Supermarket Wars. Whilst watching answer the questions that follow.
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Arguments for | Arguments against |
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https://www.bbc.co.uk/news/business-45572731
What strategies have Tesco implemented to try and compete in the highly competitive supermarket industry? For each strategy give a risk rating out of 10, with 10 being the highest risk. Draw this on a spider diagram, mind map or in a table.
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