How much do you know about Rowntree’s?
As always, I try to encourage students to ask why? This entails looking for links between the activities of a business and the theory they learn in the classroom.
I liked this 15 question quiz on Rowntree’s and have written a business question to go with each one. Currently, I walk past the old Rowntree’s building most days, in my home town of York. It is now owned by Nestle. I also pass through the nearby Joseph Rowntree Park. It reminds me of the history of the city and how, sadly, much of the Nestle factory has been destroyed, with a lot of production relocated abroad. However, I still like the smell of chocolate in the air!
Try the quiz, read the correct answers and additional comments. Excuse the few “risky” comments and answer the questions below.
- Why do you think the business has survived so long?
- Why would Rowntree’s have wanted to takeover this business?
- Why do all 4 of these products have a long product life cycle?
- Evaluate how effective you think the advert and slogan would have been in 1990?
- Is this market segmentation?
- With reference to Rowntree’s, explain the term promotional technique.
- What are the costs and benefits to Nestle of removing artificial colourings?
- Why might different flavours be sold in the Japanese market? Which of these flavours would you introduce to the UK and why?
- Why was confectionary rationed? Try to use business terminology in your answer.
- How effective do you think this billboard advert would have been? Consider the location and message.
- With reference to Rowntree’s, explain what is meant by the term extension strategy.
- What are the benefits to Nestle of doing good for society?
- What factors will have contributed to changes in packaging over time?
- Why might customers have been willing to pay this much for a box of chocolates pre 1933?
- How important do you think that branding is to the long run success of the fruit pastilles product range?