How much do you know about Rowntree’s?

How much do you know about Rowntree’s?

As always, I try to encourage students to ask why? This entails looking for links between the activities of a business and the theory they learn in the classroom.

I liked this 15 question quiz on Rowntree’s and have written a business question to go with each one. Currently, I walk past the old Rowntree’s building most days, in my home town of York. It is now owned by Nestle. I also pass through the nearby Joseph Rowntree Park. It reminds me of the history of the city and how, sadly, much of the Nestle factory has been destroyed, with a lot of production relocated abroad. However, I still like the smell of chocolate in the air!

Try the quiz, read the correct answers and additional comments. Excuse the few “risky” comments and answer the questions below.

https://www.yorkmix.com/quiz-how-much-of-a-rowntrees-expert-are-you/

  1. Why do you think the business has survived so long?
  2. Why would Rowntree’s have wanted to takeover this business?
  3. Why do all 4 of these products have a long product life cycle?
  4. Evaluate how effective you think the advert and slogan would have been in 1990?
  5. Is this market segmentation?
  6. With reference to Rowntree’s, explain the term promotional technique.
  7. What are the costs and benefits to Nestle of removing artificial colourings?
  8. Why might different flavours be sold in the Japanese market? Which of these flavours would you introduce to the UK and why?
  9. Why was confectionary rationed? Try to use business terminology in your answer.
  10. How effective do you think this billboard advert would have been? Consider the location and message.
  11. With reference to Rowntree’s, explain what is meant by the term extension strategy.
  12. What are the benefits to Nestle of doing good for society?
  13. What factors will have contributed to changes in packaging over time?
  14. Why might customers have been willing to pay this much for a box of chocolates pre 1933?
  15. How important do you think that branding is to the long run success of the fruit pastilles product range?