Opening discussion:
What is meant by the term strategy?
What type of strategy is Ikea undertaking when opening stores in India?
What would Ansoff say?
https://www.bbc.co.uk/news/av/business-45137205/what-do-indians-make-of-ikea
What are the opportunities and challenges for Ikea in India?
As you are reading it remember to look for and annotate any business terminology you can link it to. Here are a few words you should be able to identify:
Globalisation, glocalisation, SWOT, location decisions, investment appraisal, objectives, organic growth, PESTLE factors, price elasticity .. there are more!
https://www.bbc.co.uk/news/business-45122848
https://www.bbc.co.uk/news/av/business-45123610/how-ikea-plans-to-woo-india
Plan your answer:
|
Paragraph 1 Yes I do believe the first Ikea store will be a success … What will be your application points?
What will be your use of business theory?
What will be your use of evaluative language?
|
Paragraph 2
No I do not believe the first Ikea store will be a success … What will be your application points?
What will be your use of business theory?
What will be your use of evaluative language?
|
| Paragraph 3
What will be your conclusion? To a greater or lesser extent?
What is your main reason for reaching this conclusion?
Why is that reason so important in THIS context?
Why is that more significant than the main point in your counter argument?
Could this be overcome?
|
|