IKEA in India

IKEA in India

Opening discussion:

What is meant by the term strategy?

What type of strategy is Ikea undertaking when opening stores in India?

What would Ansoff say?

  • Watch this short video “What do Indian’s make of Ikea?”

https://www.bbc.co.uk/news/av/business-45137205/what-do-indians-make-of-ikea

What are the opportunities and challenges for Ikea in India?

  • Read the article “Will the first Ikea in India succeed?

As you are reading it remember to look for and annotate any business terminology you can link it to. Here are a few words you should be able to identify:

Globalisation, glocalisation, SWOT, location decisions, investment appraisal, objectives, organic growth, PESTLE factors, price elasticity .. there are more!

https://www.bbc.co.uk/news/business-45122848

  • Turn the article title into an exam question, what would you ask?

 

  • Reread the article using 2 coloured highlighters to show:
    1. Arguments in favour of the success of Ikea in India
    2. Arguments against the success of Ikea in India
  • Support your reading by watching this video that summarises the point “How Ikea plans to woo India”

https://www.bbc.co.uk/news/av/business-45123610/how-ikea-plans-to-woo-india

  • To what extent do you think that the first Ikea in India will be a success? Justify your answer.

Plan your answer:

 

Paragraph 1

Yes I do believe the first Ikea store will be a success

What will be your application points?

 

 

What will be your use of business theory?

 

 

What will be your use of evaluative language?

 

 

Paragraph 2

No I do not believe the first Ikea store will be a success …

What will be your application points?

 

 

What will be your use of business theory?

 

 

What will be your use of evaluative language?

 

Paragraph 3

What will be your conclusion?

To a greater or lesser extent?

 

What is your main reason for reaching this conclusion?

 

Why is that reason so important in THIS context?

 

Why is that more significant than the main point in your counter argument?

 

Could this be overcome?

 

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